For more than 60 years, the association Le Planning Familial has carried out missions of public interest: to allow everyone to experience a fulfilling sexuality, without risks or violence, to not suffer discrimination related to their gender and their orientation, but also to be able to procreate if we want, when we want and how we want.
But over the past few years, his image has deteriorated. Family Planning is perceived by its core target, 12-25 year olds, as a cold, heteronormative institution, only taking care of unwanted pregnancies.
Diploma project — DSAA Design et Stratégies de Communication, 2021
© Marie Gagnon, Cécile Gallo, Johanna Labbé, Mathilde Guévin
How to break these received ideas and increase its notoriety? How to show the evolution of this association, which has all the assets to become once again a referent in the field of sexuality?Sexualities change, family models too. The term "family" can no longer represent the diversity of identities today. We are therefore proposing a renaming for this association, announced in a campaign that will redefine the concept of family in a freer way.
[ branding ]
[ film ]
[ prints ]
[ social media ]
